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Marketing Outreach, Promotion

Download Marketing Kits

OverDrive-created marketing kits will help you promote your digital collection. The kits contain a variety of materials from posters and bookmarks to web graphics and images for social media.

Find the marketing kit that fits your needs and click to download the .zip file. You may need to disable your pop-up blocker to allow for download. See commonly asked questions about the promotional resources below .

If you have any questions about the materials or ideas for additional promotional kits, please contact your Account Specialist.

genpromo

General Promotion

Full suite of marketing materials, such as bookmarks, posters and flyers, for promoting your OverDrive service.

pubpromo

Content/Publisher Promotion

Highlight specific titles or publishers in your OverDrive collection with these marketing materials.

servicepromo

Service Enhancements Promotion

Promotional materials for Test Drive, Advantage, the WIN Catalog and OverDrive Media Station.

seasonpromo

Seasonal Promotion

Switch up your marketing with seasonal materials.

 

The kits contain various designs and resources. Check the file name to get an idea of what the item is. This may include type of material (example: bookmark) formats (example: eBook & audiobook) and theme (example: summer reading).

Common materials are:

  • Bookmark – 2” x 6”, print-ready have four bookmarks per 8.5” x 11” paper.
  • Poster – 11” x 17”
  • Flyer – 8.5” x 11”
  • Half sheet flyer – print two flyers on 8.5” x 11” paper, cut in half.
  • Facebook / social media graphic (status 404×404 and cover photo 851×315)
Most print materials include a field you can customize with your digital collection URL. Look for the editable field with http://***.lib.overdrive.com. Once customized, we recommend you save the file locally.

If you would like further customization to the materials, please contact your Account Specialist.

Items such as flyers and posters are sized to print, but smaller items like business cards and bookmarks will have a separate ‘print-ready’ file containing multiple items per sheet. Before printing, make sure any customizable URLs, http://***.lib.overdrive.com, have been filled in. When printing, we recommend that you check your printer settings and do not ‘shrink to fit’ printer margins. For your convenience, the ‘print-ready’ materials with multiple items per sheet include crop marks.
Web graphics and images sized for Facebook posts just require you to save the image locally and then upload or share on your page. For web graphics, when you place the image on your website or catalog, we recommend you hyperlink to your OverDrive digital collection. For images posted on social media sites, we recommend you include a description with additional information and your digital collection URL.